Role: Designer / Illustrator
Scope: Product graphics • Packaging systems • Retail displays • SKU variation • Production-ready artwork
Scope: Product graphics • Packaging systems • Retail displays • SKU variation • Production-ready artwork
Designed cohesive product and packaging systems for sport and outdoor categories, balancing performance-driven graphics with strong shelf impact.
Product Graphics & Surface Systems
Focus: Surface design • Pattern systems • Product branding
Focus: Surface design • Pattern systems • Product branding
Developed scalable graphic systems across product lines, including logo design, material graphics, and repeatable surface patterns.
Logo & Header Card Systems
Focus: Brand identity • Packaging headers • Retail presentation
Focus: Brand identity • Packaging headers • Retail presentation
Created brand identities and header card systems for outdoor and recreational products, designed for visibility and retail clarity.
Game Design & Packaging Systems
Focus: Brand creation • Packaging • Game components
Focus: Brand creation • Packaging • Game components
Developed original board game brands including naming, identity, packaging, and gameplay components—ensuring clarity, engagement, and shelf presence.
Brand Creation & Gameplay Systems
Focus: Naming • Identity • Packaging systems
Focus: Naming • Identity • Packaging systems
Developed cohesive brand systems for original game concepts, aligning visual identity with gameplay experience.
Character Systems & Visual Storytelling
Focus: Character design • Illustration systems • Brand identity
Focus: Character design • Illustration systems • Brand identity
Created illustration-driven brand assets to support product narratives across packaging and marketing.
Logo & Brand Identity Development
Focus: Brand identity • Illustration • Product positioning
Focus: Brand identity • Illustration • Product positioning
Developed original logo and supporting identity for a children’s product concept, aligning illustration with brand storytelling.
