Role: Brand Systems & Product Designer
Scope: Product graphics • Packaging systems • Retail displays • SKU variation • Production
Scope: Product graphics • Packaging systems • Retail displays • SKU variation • Production
Full product branding and surface graphics developed across all SKUs, including logo systems, pattern development, and material-driven texture design.
Product Graphics & Surface Systems
Surface graphics • Pattern systems • Product branding • SKU variation
Product Production Systems (Tech Packs)
Production artwork • Dielines • Material specifications • Manufacturing handoff • Vendor communication
End-to-end product production system including surface design, packaging dielines, and manufacturing tech pack for overseas production.
Product Line Systems & Retail Packaging
Multi-SKU product lines • Retail packaging • Assortment systems • Clamshell & boxed formats
Logo & Header Card Systems
Brand identity • Packaging headers • Retail display
Brand identity • Packaging headers • Retail display
Game Design & Packaging Systems
Brand creation • Packaging • Game components
Brand creation • Packaging • Game components
Brand Creation & Gameplay Systems
Naming • Identity • Packaging systems
Naming • Identity • Packaging systems
Apparel Pattern System Exploration (Fabletics Concept)
Repeat pattern developed for performance apparel application
Repeat pattern developed for performance apparel application
Character Systems & Visual Storytelling
Character design • Illustration systems • Brand identity
Character design • Illustration systems • Brand identity
Logo & Brand Identity Development
Logo concept • Brand repositioning • Character integration • Retail clarity
Logo concept • Brand repositioning • Character integration • Retail clarity
