Allison Smith | Senior Brand & Packaging Designer

Allison Smith — Senior Brand & Packaging Designer
Brand Systems • Packaging • eCommerce • Campaign & Visual Storytelling
Boston-based | Open to Remote & Hybrid Opportunities

I’m a senior brand and packaging designer with a background in illustration, focused on building scalable brand systems across packaging, retail, eCommerce, and campaign-driven experiences. My work blends strategy, craft, and visual storytelling to create cohesive, high-impact design across every touchpoint.

I’ve partnered with global consumer brands, licensed sports programs, foodservice companies, toy and game manufacturers, and startup teams—bringing a systems-driven approach that ensures consistency across packaging, digital, and retail environments while supporting product launches and brand growth.

I collaborate closely with cross-functional teams to translate ideas into real-world solutions—from concept through production—balancing brand integrity, usability, and business impact.

Brand Systems • Packaging • Retail Displays • eCommerce • Illustration • Licensed Sports • Brand Guidelines