Bringing products to life has never felt like a job to me.
Some people walk through a store and see products on a shelf. I see hundreds of creative decisions that brought them there.
I've always been fascinated by the journey of taking an idea from sketch to shelf and turning it into something people can hold, use, and enjoy. That curiosity led me into design more than 15 years ago, and it's still what inspires me every day.
Helping consumer brands grow has always been at the heart of my work. Whether through packaging, retail displays, eCommerce experiences, or scalable brand systems, I enjoy creating work that's both creative and practical—design that not only looks beautiful but also solves real business challenges. From concept through production, I love bringing products to life.
One project I'm especially proud of was helping establish Thermacell's "North Star" retail display system. The challenge wasn't simply creating another display—it was developing a scalable retail solution that supported existing products while laying the foundation for future packaging programs.
I'm also someone who loves learning. As technology continues to evolve, I've embraced AI as another creative tool—not to replace design thinking, but to accelerate ideas, explore new possibilities, and spend more time refining the work that matters most.
Outside of work, you'll usually find me with a coffee mug in my hand. My family jokes that it's practically part of my wardrobe, and my husband is always telling me to put it down and focus. The funny part is... I am focused. I'm usually noticing packaging, retail displays, typography, or products that make me stop and ask, "Why does that work?" More than once I've left my coffee mug on a grocery store shelf because I became completely absorbed studying a package design. Thankfully, I've always gone back for it.
Curiosity has always been one of my greatest creative tools.
Whether I'm designing packaging, building retail systems, creating digital experiences, or exploring new technologies, my goal remains the same: creating thoughtful, scalable work that helps brands connect with people.
Thanks for stopping by. I hope you enjoy exploring my work as much as I've enjoyed creating it.