Role: Illustrator / Designer
Scope: Character design • Editorial illustration • Hand lettering • Brand storytelling • Licensed artwork
Scope: Character design • Editorial illustration • Hand lettering • Brand storytelling • Licensed artwork
Developed illustration-driven brand systems and visual storytelling assets for campaigns, packaging, and licensed programs, bringing personality, narrative, and differentiation to consumer-facing brands.
Character-Driven Brand Storytelling
Developed expressive character systems for branded campaigns and live events, blending illustration, typography, and environment to create memorable fan experiences.
Developed expressive character systems for branded campaigns and live events, blending illustration, typography, and environment to create memorable fan experiences.
Brand Identity & Lettering Systems
Focus: Brand identity • Typography • Scalable assets
Focus: Brand identity • Typography • Scalable assets
Created custom hand lettering and logo systems for consumer brands, packaging, and licensed programs. Includes typographic exploration, brand marks, and scalable assets designed for multi-channel use.
Brand identity exploration across food, beverage, and consumer product lines—ranging from playful character-driven marks to clean, scalable brand systems.
Brand Identity & Lettering Systems
Original hand-lettered logos and brand identities developed for consumer products, from early concept through production. Designed for scalability across packaging systems and retail environments.
Editorial & Narrative Illustration
Focus: Editorial storytelling • Character illustration • Feature spreads
Focus: Editorial storytelling • Character illustration • Feature spreads
Illustrated narrative-driven content for publications and branded storytelling, combining character, humor, and visual storytelling.
Sports Illustrated for Kids
Focus: Editorial storytelling • Character illustration • Feature spreads
Focus: Editorial storytelling • Character illustration • Feature spreads
Editorial Commentary Illustration
Focus: Conceptual illustration • Commentary • Spot graphics
Focus: Conceptual illustration • Commentary • Spot graphics
Licensed & Commercial Illustration
Focus: Licensed apparel • Merchandise • Character systems
Focus: Licensed apparel • Merchandise • Character systems
Developed high-impact character illustrations for licensed retail and merchandise programs, supporting brand engagement and large-scale production.
adidas Style exploration and character system development for branded campaigns.
Campaign & Brand Illustration
Focus: Campaign visuals • Event graphics • Brand storytelling
Focus: Campaign visuals • Event graphics • Brand storytelling
Created illustration systems for campaigns and live environments, integrating character design, typography, and storytelling.
Themed Environments & Licensed Illustration
Focus: Experiential design • Events • Licensed merchandise
Focus: Experiential design • Events • Licensed merchandise
Developed immersive illustration systems for themed environments and licensed experiences.
Illustration Systems for Packaging & Product
Focus: Packaging • Label systems • Production-ready artwork
Focus: Packaging • Label systems • Production-ready artwork
Developed illustration-led packaging systems supporting brand storytelling and retail clarity across product lines.
