Role: Senior Brand & Packaging Designer
Scope: Packaging systems • Retail displays • Brand evolution • 30+ launches
Scope: Packaging systems • Retail displays • Brand evolution • 30+ launches
Led scalable packaging and retail display systems translating product innovation into high-impact shelf communication across global markets.
Retail System Expansion
Scaled approved direction into retail packaging and display systems, supporting key account growth and large-format retail environments.
Refined Retail System (SellCheck Winner)
Led refinement of brand and retail system, outperforming external agency concepts and establishing direction for rollout.
Led refinement of brand and retail system, outperforming external agency concepts and establishing direction for rollout.
Premium Packaging Exploration
Explored elevated packaging directions balancing brand perception with retail constraints and visual hierarchy.
Explored elevated packaging directions balancing brand perception with retail constraints and visual hierarchy.
Brand Toolkit & Guidelines
Developed system guidelines and assets to ensure consistency across global packaging and retail environments.
Developed system guidelines and assets to ensure consistency across global packaging and retail environments.
Packaging Extensions & Variants
Extended system across SKUs, value packs, and international formats.
Extended system across SKUs, value packs, and international formats.
Production & Regulatory Systems
Developed production-ready packaging and regulatory-compliant assets across global markets.
Developed production-ready packaging and regulatory-compliant assets across global markets.
Global Production & Execution
Adapted international campaign and new repellent formula creative into production-ready assets across multiple retail display SKUs. Delivered print-ready files to UK vendors under tight deadlines; recognized with internal award for execution and cross-functional collaboration.
Product Communication Systems
Created sales and communication assets translating product features into clear, retail-ready messaging.
Created sales and communication assets translating product features into clear, retail-ready messaging.
