Multi-Category Packaging & Retail Systems - Novolex
Focus: Licensed packaging • Retail displays • Multi-SKU systems
Focus: Licensed packaging • Retail displays • Multi-SKU systems
Developed scalable licensed packaging systems supporting multi-team assortments and cohesive in-store merchandising.
Retail Packaging Systems — Tableluxe
Focus: Retail packaging • Seasonal programs • Multi-channel execution
Focus: Retail packaging • Seasonal programs • Multi-channel execution
Developed cohesive packaging systems across multiple retail environments, including Staples and HomeGoods.
Product Line Extension Systems
Focus: Pattern development • SKU expansion • Packaging systems
Focus: Pattern development • SKU expansion • Packaging systems
Extended core packaging systems into new product lines through coordinated pattern development and scalable SKU design.
Product Systems & Structural Collaboration — Cutlerease
Focus: Structural design • Product systems • Instructional graphics
Focus: Structural design • Product systems • Instructional graphics
Collaborated with engineering teams to develop dispensing systems, supporting manufacturability, usability, and production-ready execution.
Production-Ready Packaging Systems
Focus: Dielines • Retail packaging • Production artwork
Focus: Dielines • Retail packaging • Production artwork
Developed production-ready packaging systems including dielines, retail-ready artwork, and sales support assets aligned with manufacturing requirements.
Illustration & Product Systems — Drinkware Program
Focus: Illustration • Product development • Packaging integration
Focus: Illustration • Product development • Packaging integration
Created custom illustration and packaging systems for promotional drinkware programs, developing kid-focused visual assets across product and marketing channels.
Retail Catalog & Sales Systems
Focus: Catalog design • Sales materials • Product education
Focus: Catalog design • Sales materials • Product education
Designed catalog systems and sales materials to support product education and retail ordering, translating complex product lines into clear, user-friendly frameworks.
