Role: Senior Brand Systems & Packaging Designer
Scope: Licensed product programs • Packaging systems • Illustration storytelling • Retail execution
Developed scalable licensed brand systems for national retail—translating team identities into cohesive product lines, packaging, and storytelling across national retail programs including licensed NFL collections.
Premium Collectible Packaging System
Collectible packaging • Illustration • Unboxing experience
Limited-edition collectible concept for licensed sports retail
Licensed Product Extensions Systems
SKU expansion • Multi-category adaptation • Retail formats
