Licensed Products & Packaging Systems — MasterPieces
Role: Senior Graphic Designer / Illustrator
Scope: Licensed sports • Illustration systems • Retail packaging • Games • Merchandising
Scope: Licensed sports • Illustration systems • Retail packaging • Games • Merchandising
Developed scalable licensed product and packaging systems across major NFL teams, combining illustration, storytelling, and SKU flexibility to support large-scale retail programs.
Premium Collectible Packaging — Yankees Edition
Focus: Collectible packaging • Illustration • Unboxing experience
Focus: Collectible packaging • Illustration • Unboxing experience
Designed a high-detail collectible packaging experience combining illustration, storytelling, and structure to elevate perceived value.
Licensed Product Extensions — Multi-Category Systems
Focus: Product extensions • SKU systems • Retail adaptation
Focus: Product extensions • SKU systems • Retail adaptation
Extended licensed brand systems across additional formats including playing cards, collectibles, and retail displays while maintaining visual consistency.
