Role: Senior Brand & Packaging Designer
Scope: Digital systems • eCommerce • Campaign strategy • Product launches
Scope: Digital systems • eCommerce • Campaign strategy • Product launches
Developed end-to-end eCommerce and digital systems—from product storytelling and packaging to conversion-focused assets and retail integration.
Amazon Campaign & Promotional System
Campaign systems • Retail promotions • Conversion strategy • Performance assets
Product Education & A+ Content System
Shopper journey • Feature storytelling • Conversion optimization • Content systems
Retail Media & Digital Campaign Systems
Retail media • Paid campaigns • Cross-channel execution • Conversion systems
Retail Partnership & Cross-Brand Systems
Co-branded campaigns • Shopper journey • Brand storytelling • Retail partnerships
Retail Channel Execution — Home Depot
Retail activation • In-store communication • Product education • Channel execution
B2B Marketing & Product Communication Systems
Sales systems • Trade marketing • Product communication • B2B campaigns
Built systems across global CPG brands including Thermacell and Novolex
